October 2009
9 posts
9 tags
Social Media and Music PR: The Current State of...
PART 3: The Future
While some in the music industry are embracing social media, there remain significant numbers that aren’t. Notoriously bad at adapting to change, music industry execs at the highest levels still look to nonsense like Billboard’s Maximum Exposure List as a source for creative ideas. But it’s not just the high-ups that are the problem. From the confused artist to the oblivious...
16 tags
Social Media and Music PR: The Current State of...
PART 2: Artists
For the last two years, Myspace has been in a serious decline. The once mighty powerhouse of social networking is losing U.S. based traffic (according to Mashable it’s dropped 20% since June) and its revenue is drying up. In its heyday Myspace was an easy tool to understand for artists: get friends and get plays. It produced results while giving a pretty good indication of...
14 tags
Social Media and Music PR: The Current State of...
The music industry is a tumultuous place. Its troubles are no secret and as jobs are axed, spending decreases, and executives fight the advancement of the digital age, everyone hopes that solutions will be found to bail out a sinking ship. But record companies aren’t the only part of the industry that need to adapt to changes in technology. Social media has provided new and unique opportunities...
10 tags
Absolutely On Top Of His Game
As the brain behind the popular music portal AbsolutePunk.net, a pop/punk/emo-centric news site turned social media community, Jason Tate spent the last decade turning the cure for his teenage boredom into a vast network of fans, bands, and conversation. Aside from consistently scooping the competition on the latest news, AbsolutePunk.net also encourages discussion via its message boards, blogs,...
How To Get Famous- Step 1: Stop Being a Crybaby
EDITOR’S NOTE: The following article is in no way a reflection of my feelings toward the band that inspired it. They are simply responsible for getting my brain moving.
A young band that recently began following this blog approached me for advice on how to ensure that their upcoming record would be successful. They’re only searching for guidance on how to maximize the impact of their album,...
5 Ways to Make Money on Tour
Ahhh the tour van: home, office, bedroom, and more. The one above is mine. I know you musicians can be pretty broke, so here’s 5 legitimate ways to make money while living inside of a 15 passenger van or bus. All you need is a computer and to not be a total moron. Now you can use all of those long drives between shows to be productive and not just sit on your ass listening to music while...
The Un-Label? How Un-Possible.
So yesterday I came across this article on InsightCommunity.com that aimed to revolutionize the music industry. It was noteworthy enough to get coverage on several news sites, but unfortunately upon closer examination the idea doesn’t hold that much water. While the author’s heart is in the right place, the logistics just don’t seem to be there. As an artist and a former record...
How the iPhone Makes Touring Easier
I got such a great response from my last blog post that I thought I’d follow it up with some different suggestions. Below I’ve listed 8 iPhone applications that will make your touring life easier. There are ways to manage finances, find cheap hotels and gas, take credit cards at your merch table and more. I’m such a nice guy. Don’t say I never gave you nothin’!
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10 Web Sites All Bands Should Use
Below are ten super effective tools to facilitate communication amongst band members, management, agents, labels, and/or fans. If you thought your crappy myspace profile and facebook band page were enough, think again. There’s a lot out there, so get familiar with these ten pages fast because there’s sure to be more to come! Get moving!
1) Twitter – So you’ve seen site name...